GE BTP HC Showroom是專為通用電氣北京醫(yī)療部門所打造的醫(yī)療信息科技展廳。展廳承載了多類別的展示維度：GE醫(yī)療理念，中國(guó)醫(yī)療大環(huán)境現(xiàn)狀，醫(yī)療問題解決方式，產(chǎn)品細(xì)節(jié)及解說，以及人文關(guān)懷等等......并且融入了不同的富媒體展示手段，讓整個(gè)展廳的體驗(yàn)感更加生動(dòng)并且多元化。

　　GE BTP HC Showroom is a medical information technology exhibition hall specially built for General Electric Beijing Medical Department. The exhibition hall carries a multi-category display dimension:GE's medical concept, the current situation of China's medical environment, solutions to medical problems, product details and explanations, and humanistic care, etc......And it incorporates different rich media display methods to make the experience of the whole exhibition hall more vivid and diversified.

　　GE通用電氣北京醫(yī)療展廳

　　GE General Electric Beijing Medical Exhibition Hall

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　　空間設(shè)計(jì)理念圍繞著幾個(gè)關(guān)鍵字產(chǎn)生：未來，科技，關(guān)懷。我們采用了純粹的白基調(diào)設(shè)計(jì)，并大量使用了連貫的玻璃材質(zhì)來創(chuàng)造出簡(jiǎn)約前衛(wèi)的空間感受。所有的玻璃墻面均為雙層設(shè)計(jì)，玻璃的內(nèi)部設(shè)置了大幅面的抽象手繪背景，讓人文關(guān)懷的基調(diào)能夠貫穿于展廳內(nèi)，并成為各個(gè)展項(xiàng)的視覺背景;手繪畫面與LCD屏幕內(nèi)容相互結(jié)合，創(chuàng)造出獨(dú)特的虛實(shí)結(jié)合效果。作為展廳的起點(diǎn)，入口處的大型曲面LED屏幕闡述了GE醫(yī)療的主要理念及架構(gòu)。

　　The concept of spatial design revolves around several keywords: future, technology, and care. We have adopted a pure white tone design and extensively used coherent glass materials to create a minimalist and avant-garde spatial feel. All glass walls are designed with double layers, and a large abstract hand-painted background is set inside the glass, allowing the tone of humanistic care to permeate the exhibition hall and become the visual background of various exhibition items; The combination of hand drawn graphics and LCD screen content creates a unique combination of virtual and real effects. As the starting point of the exhibition hall, the large curved LED screen at the entrance explains the main concepts and architecture of GE Healthcare.

　　當(dāng)訪客踏上地面上的圓點(diǎn)造型，屏幕上的內(nèi)容會(huì)出現(xiàn)相應(yīng)的聯(lián)動(dòng)以及解說。大型的實(shí)體產(chǎn)品模型搭配高挑的條形屏幕，形成了主要的產(chǎn)品展示區(qū)域。明亮的屏保內(nèi)容相互呼應(yīng)并形成整體的環(huán)境效果。當(dāng)訪客觸摸感應(yīng)點(diǎn)后，屏幕會(huì)呈現(xiàn)更加詳細(xì)的產(chǎn)品描述。Kubio是GE醫(yī)療的獨(dú)特產(chǎn)品。能夠快速組合的實(shí)驗(yàn)室構(gòu)建系統(tǒng)是非常前衛(wèi)的產(chǎn)品類別。

　　When visitors step onto the dot shape on the ground, the content on the screen will display corresponding linkage and commentary. A large physical product model paired with a tall bar screen forms the main product display area. The bright screensaver content echoes each other and creates an overall environmental effect. After the visitor touches the sensing point, the screen will present a more detailed product description. Kubio is a unique product of GE Healthcare. A laboratory building system that can be quickly combined is a very avant-garde product category.

　　體驗(yàn)方式采用了虛擬現(xiàn)實(shí)VR形式，讓訪客能夠非常直觀地感受Kubio構(gòu)建系統(tǒng)及空間形式。未來醫(yī)療的互動(dòng)墻面會(huì)跟隨人體動(dòng)作而產(chǎn)生變化，體現(xiàn)了“人”與“科技”相輔相成的概念，并提供訪客一個(gè)較有樂趣的過渡空間。

　　The experience adopts the form of virtual reality VR, allowing visitors to intuitively experience the Kubio construction system and spatial form. In the future, the interactive wall of healthcare will change with human movements, reflecting the concept of "people" and "technology" complementing each other, and providing visitors with a more enjoyable transitional space.

　　項(xiàng)目信息--

　　項(xiàng)目名稱： GE通用電氣北京醫(yī)療展廳

　　項(xiàng)目地點(diǎn)： 北京

　　項(xiàng)目面積： 600㎡

　　完工時(shí)間： 2017.03

　　業(yè)主： 通用電氣 GE

　　項(xiàng)目類型： 互動(dòng)展示、辦公室、工程

　　項(xiàng)目設(shè)計(jì)： 塞筑建筑設(shè)計(jì)咨詢(上海)有限公司